Background
Digital UK leads development in digital terrestrial television [DTT] and as such requires MPs and other regulatory figures overseeing broadcast and media to be well informed about the UK Television market.
Context
A common misconception in media commentary is that free or subscription on demand services - essentially internet TV - may soon rival or overtake terrestrial television. However, outside of certain geographical and generational sectors of the public, DTT is still by far the dominant platform, and as such is an essential public service.
Approach
The booklet had to convey accurate, reliable and impartial information to those without a specific industry specialism, including through key charts and graphs. Double-page Trends sections explore the evolving habits and preferences of UK television viewers.
Related
Digital UK Identity | Freeview Play