Background
Not-for-profit Digital UK was formed by the terrestrial broadcasters in 2005 to assist consumers with the digital switchover.
Context
Increasingly the organisation’s role has evolved to support Freeview, its viewers and its channels. Digital UK sought a refresh to improve the perception of the organisation in the new digital era, and express it’s close relationship to Freeview.
Approach
We wanted Digital UK to be rightly perceived as an integral and exciting part of the UK’s digital future.
Solution
A careful extension of the typographic language used in Freeview’s new identity was tailored to the letterforms of Digital UK. The original magenta highlight was retained to leverage existing brand equity, whilst the harsh black was tempered to a grey, helping distance it from a conventional print execution.
Related
Digital UK Update 2016 | Switched On