Background
Each year Digital UK draw together their recent activity and key strategic themes in a widely disseminated report.
Context
The recent redesign of the Digital UK identity led to Alexis Design working on several of the not-for-profit’s key communications throughout 2016; and the annual Update was planned as the public launch of the new look.
Approach
The report had to demonstrate momentum and progress in developing the DTT platform, with the importance of cross-industry partnerships as a running theme.
Solution
Each section was authored by a Director to give a face to each business area. Full-page images of popular programmes were sourced from a range of UK channels to illustrate key messages around viewing trends and the still dominant role of DTT.
Carefully-crafted charts utilising the new colour palette gave visibility to key stats in the ‘at a glance’ dashboard page.
Related
Digital UK Identity | Switched On