Freeview Play

Background
Freeview Play brings live TV, catch up and on demand to Freeview's 19m UK homes.

Context
Alexis Design have worked extensively with Freeview since their 2015 rebrand, including helping to communicate the benefits of Freeview Play, which enables viewers with smart TVs to watch catch up and on demand services.

Consumer benefit icons
We have been helped reposition the brand as a richer, more premium proposition with additional brand assets like the suite of consumer benefit icons featured here and prominent use of the 'hero' F icon.

Press ads
A series of national press ads designed to tie in with sponsorship of the daily weather forecast in Metro, featuring characters from the Freeview Play launch campaign created by Leo Burnett.

Retailer education pages
We created customer education pages for the websites of major home entertainment retailers such as John Lewis, Currys and Argos explaining the advantages of Freeview and how to sign up.