Background
BBC Worldwide’s Indie Unit invests in new content from production companies in exchange for distribution rights.
Context
The Unit wanted to create a retreat at their Soho offices in Foley Street for their project-based writers and script doctors to practice their craft. Their brief asked for some ‘economical’ ambient graphic input to help frame the space appropriately.
Approach
We were keen to avoid expressions of corporate values, but instead inject some humour into the designs. We wanted a timeless feel to help alleviate the daily pressure of deadlines, trends and ratings.
Solution
We searched the annals of film and television history for appropriately tongue-in-cheek inspiration; and found some beauties. Wise words from past masters for all those in the creative industries.
Related
BBC Worldwide | All3Media identity