Context
Now 15 years old and with a turnover in excess of £500 million, television production company All3Media is acknowledged as the No.1 UK super-indie.
We were asked not just to update a very tired identity, but to re-cast a complex business as a single distinctive home for extraordinary creative individuals.
Approach
At its best, television is a popular medium and a shared experience, so we searched for a forward-thinking inclusive identity.
Solution
Our efforts resulted in a logotype, built of playful but geometric letterforms, which we extended to a comprehensive brand platform for all3media’s businesses, helping to equip the brand for growth in America and online.
Integrated delivery from print through online to broadcast was made possible under one roof by teaming up with motion graphics experts Beautiful Creative.
Related
Identity design