Background
The stunning natural history film Earth was BBC Worldwide’s first cinematic release, in partnership with Greenlight Media.
Context
Recent advances in filming technology and the enormous talent and resources of the BBC meant Earth was going to be a wildlife film the like of which had never been seen before.
The production team were keen to secure a jaw-dropping image for the OOH campaign – something that would hint at the film’s year-long narrative journey from pole to pole – and approached Alexis Design’s Creative Director, Marcus Freeman, to fulfil the brief.
Result
The final poster used an extraordinary composite image of a Polar Bear plunging through the earth’s firmament as the sun rises over the horizon.
The film grossed $100m, and we're proud to think we helped it on its way.
Related
Out of home