Background
With a one billion pound annual target, Channel 4 Sales ensures the UK’s most distinctive broadcaster has the funds to invest in diverse, challenging and entertaining television and films.
Context
The sales team continuously work to serve the ever-evolving needs of the world-leading UK advertising and media industries through innovation, research, analysis and forecasting.
Approach
Eye-catching contemporary design is a vital tool in helping the sales teams speak to sections of industry as varied as fashion, car manufactures, retail or banking to communicate the brand and sales benefits of running TV campaigns or having a digital presence across Channel 4, E4, Film 4, More4 and 4 Music.
As you can see from the 3D graphics on the Channel 4 Sales homepage, it's often a case of letting the numbers do the talking.
Related
Research & Insight | Foursight