Background
A bi-monthly newsletter tracking emerging trends in media and lifestyle with a particular focus on those aged 16–34.
Context
Aimed at commmisioning editors, advertisers and media planners, it was written and published by Channel 4’s Research and Insight team, and designed by Alexis Design’s Creative Director, Marcus Freeman.
Featured
Illustrated here are editions focussing on the dominance of mobile technology and new research into our innate relationship and responses to sound.
In the 20s Today edition interviews with this generation highlighted concerns such as trying to get on the property ladder and job security.
In the Future Wellbeing edition a study by Future Laboratory explored our complex relationship with our health and the growing realisation that the 'good life' can't be measured in purely material terms.
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