Background
TabletTV is an app that brings digital broadcast television to your tablet without the need for an internet connection; and with the Plus app you can add internet services such as Netflix and Youtube.
Context
Motive Television approached Alexis Design to help develop the user interface and create the branding, marketing and e-commerce site.
Approach
Aimed at people on the go through work or leisure and those without TV at home, the branding needed to emphasise the platform’s premium technical features and benefits such as ease of use.
Solution
A colourful wave motif set against a pearlescent blue background was complimented by outdoor imagery featuring filtered sunlight. The tagline ‘TV Unplugged’ completed a brand execution worthy of the instagram generation.
Related
Freeview Play | Motive Television identity