Background
The UK’s biggest public sector broadcasters needed a new umbrella brand for their previously separate free-to-air services: Freeview and Freesat.
Context
With 20 million users between them, these services remain the backbone of UK home entertainment, but in post-Netflix, multi-player world, competition is fierce and nothing stands still. Combining the two services under one brand would allow for better regulatory and sector communication to protect the interests of viewers who rely on free, high-quality television.
Approach
We wanted Everyone TV to be contemporary and exciting, but also friendly and approachable. It had to feel like a natural companion to these two well-known and much-loved services. We carried out a very wide exploration of visual devices and type styles over a number of months, gradually refined through discussions with stakeholders.
Solution
The final identity gains its character from a letterforms based on a highly distinctive and informal font, tied with an expressive speech bubble icon that carries the letters TV. The icon transforms into an expressive holding device for messaging that interacts with talent imagery.
Related