Background
Bellingham Regeneration Arts Group (BRAG) is an umbrella group improving arts provision for young people in Bellingham, South London. It highlights, coordinates and amplifies the programmes of its member organisations with the aim of achieving a ‘critical mass’ for arts-driven renewal in the area.
Context
We were asked to conceive a no-frills identity for the organisation that would include the body’s full title whilst enabling it to identify and communicate clearly over social media using the handy acronym BRAG.
Solution
We developed an icon based on a distinctive hexagonal road junction in the centre of Bellingham that is also suggestive of the ‘coming together’ of BRAG’s member organisation .
Brand and icon versions of he identity give the organisation flexibility in how it presents itself to peer institutions in the arts or young people and their families locally over social media.